Zarbee’s Visual systems
Visual System Definition · Executional Guidance · Global Market Alignment · Brand Portal Structure & Governance
A comprehensive visual system that unified Zarbee's brand foundations across three continents, delivering clear executional guidelines and governance to ensure consistency in the US, EMEA, and Canada
The Challenge
KEY CHALLENGES THAT I ADDRESSED
Zarbee’s visual identity had fragmented across US, EMEA, and Canada, creating inconsistent colors, typography, logos, DBAs, and visual cues. The challenge was to unify the brand into a single global system with clear universal standards, controlled local flexibility, and an intuitive portal that aligned teams around one cohesive expression
UNIFYING A FRAGMENTED BRAND
Asset Audit
I reviewed all existing materials across US, EMEA, and Canada to identify inconsistencies and regional variations
Portal Structure
I created an intuitive navigation system for extensive guidelines across all markets
Global Standards
I defined universal brand elements while maintaining necessary flexibility for market-specific requirements
Stakeholder Alignment
I collaborated with marketing leads across three regions to ensure alignment
The Solution
I have created a comprehensive visual system that now serves as the single source of truth for Zarbee’s brand expression globally
01. Foundation Building
Defined core brand elements including color palettes, typography systems, logo usage, and layout principles
02. Cross-Market Collaboration
Partnered with marketing leads across global, US, EMEA, and Canada to align on shared foundations
03. System Development
Created executional guidelines and more
04. Portal Translation
Worked with development team to build an accessible, structured brand portal
The Impact
3
Full Integration
US, EMEA, and Canada now share consistent brand foundations
100%
Asset Accessibility
All teams and vendors have instant access to current brand guidelines and resources
1
Source of Truth
Single, authoritative system reduces confusion and rework
Project Team
US Marketing Team · Digital Team · Global Brand Team