I’m a creative brand strategist and creative director with 15+ years building global brand identity systems. I develop the visual frameworks, guardrails, and governance that help brands show up with clarity, consistency, and emotional resonance across markets and touchpoints.

I’ve led design across Kenvue and Unilever, partnering closely with marketing, R&D, legal, and regional teams to align business goals with scalable identity systems. My strength is translating complex challenges into simple toolkits, guidelines, templates and asset libraries. That enable teams and agency partners to move faster without fragmenting the brand.

I bring deep people leadership to the work, mentoring designers and freelancers, setting clear creative standards, and building high trust, collaborative environments. I’m known for strategic problem solving, crisp direction, and guiding work from architecture through production and market execution.

Outside of work, I live in Brooklyn with my family and our dog, Olympia, who keeps our home joyful, loud, and a little chaotic.