Global Creative Brand Strategist + Creative Director
With 15+ years across Kenvue, Unilever, and top agencies, I translate brand strategy into creative systems. I set the governance, guidelines, and design frameworks that keep global brands cohesive, consistent, and expressive across every touchpoint.
case studies
I led the visual strategy and creative direction for Dove’s micellar-water launch, evolving the pack and building a cohesive 360° expression across packaging, print, digital, and TVC
I designed and led bold and masculine key visual system that clearly communicates oil-control performance across all channels.
Aligned brand strategy and repositioned a menopause supplement line with a clear architecture and Amazon-first hierarchy, uniting 5+ SKUs into one cohesive family
I developed a unified design system and executional guidelines for Global Zarbee’s to ensure consistency across all touchpoints. The system reflects the brand’s tone of voice and provides standards for retail and digital rollout
I evolved Zarbee’s key visuals through testing, creating a lighter, more optimistic system that went on to guide extensions across digital, e-commerce, display, and print
I led Zarbee’s hero-shots initiative, creating a consistent visual system across still and motion to elevate natural cues, improve clarity, and drive stronger digital-first performance